15 Powerful to Unlock Buyer Intent Data and Drive Growth

By David Ronald  

Understanding buyer intent has become one of the most powerful levers for accelerating growth.  

By uncovering who is in-market, what they’re researching, and when they’re ready to buy, marketers can focus their efforts where it matters most.  

Buyer intent data helps align marketing and sales teams, shorten sales cycles, and personalize outreach at scale.  

In this blog post I take a look at a variety of tools can help you capture and act on these insights. 

(Just a heads-up: this reads a bit like a laundry list – my apologies for that – some people express themselves through poetry but I, apparently, prefer bullets.) 

1. Third-Party Intent Data Platforms

Third-party intent tools collect and analyze behavioral signals from across the web, such as content consumption, searches, and engagement, to identify companies showing buying interest.

• Bombora – one of the best-known providers, aggregating intent signals across a massive B2B data co-op.
• ZoomInfo Intent – combines intent topics with firmographic and contact data, giving sales teams a clear picture of who to target.
• 6sense – uses AI to predict buying stages and prioritize accounts for outreach.
• Demandbase – integrates intent insights with account-based advertising and personalization campaigns.
• Dealfront (formerly Leadfeeder) – identifies the companies visiting your website, even when visitors don’t fill out a form.

When used together, these intent sources give marketing and sales teams a multidimensional view of in-market buyers, allowing for more precise targeting and higher-converting outreach.

2. First-Party Intent Tools

Your own data can be just as powerful.  

First-party intent tools leverage website activity, email engagement, and content downloads to uncover high-potential leads.

• HubSpot – provides lead scoring and behavioral tracking across all your owned channels.
• Marketo (acquired by Adobe) – uses predictive scoring to identify accounts most likely to convert.
• Drift (now part of Salesloft) and Qualified – surface real-time engagement signals from live chat and conversation flows.
• Clearbit Reveal (acquired by HubSpot) – identifies anonymous website visitors and enriches them with firmographic data.
• Mutiny – personalizes website experiences for high-intent visitors to increase conversions.

When combined, these first-party insights give you a clear, real-time picture of which accounts are leaning in, so you can engage them proactively and accelerate pipeline.

3. Review and Content Engagement Platforms

When buyers are comparing vendors, their research activity becomes a goldmine of intent data.

• G2 Buyer Intent – alerts you when companies are viewing your product or category pages.
• TrustRadius Intent Data – highlights which businesses are reading reviews or running side-by-side comparisons.
• Capterra and Gartner Digital Markets – offer similar insights for software buyers across various verticals.

These signals give you near-real-time visibility into active evaluation cycles, helping you prioritize accounts that are closest to making a purchase decision.

4. Data Enrichment and Signal Integration Tools

Intent data becomes most powerful when connected across systems.

• Apollo – merges verified contact data with intent signals for targeted outreach.
• RollWorks – integrates intent into your account-based marketing campaigns.
• Slintel (now part of 6sense) – combines technographic and intent data for precise segmentation.
• Triblio – automates follow-up by syncing multi-source intent scores with your CRM.

By unifying these sources, you create a single, actionable view of account readiness – enabling smarter orchestration, tighter alignment, and more effective engagement across the entire GTM motion.

5. Social and Search Intent Tools

Social and search activity reveal valuable signals about buyer interests.

• LinkedIn Sales Navigator – surfaces engagement data within your target accounts.
• SparkToro – identifies where your audience spends time and which topics influence them.
• Google Ads and Search Console – provide keyword-level insights into what prospects are actively searching for.

These signals help you understand what topics are resonating in the moment, allowing you to tailor content and outreach to match active buyer interests.

Conclusion

Buyer intent data doesn’t just help you see who’s interested, it also helps you act faster and smarter.  

The strongest buyer intent strategies combine third-party, first-party, and contextual data sources. By leveraging this combination you will observe better alignment, higher conversion rates...

And a marketing engine that’s driven by insight.  

Thanks for reading – I hope you found this blog post useful.  

Are you interested in discussing the tools that you can leverage to uncover buyer intent? If so, let’s have a conversation. My email address is david@alphabetworks.com – I look forward to hearing from you.