Friday, April 22, 2016

6 word-of-mouth marketing tips for every entrepreneur

By David Ronald

Word-of-mouth marketing is one of the most effective ways to promote your business.

How do you do leverage word-of-mouth marketing? Keep in mind that word-of-mouth starts with your brand narrative—that’s the story you give your customers to tell on your behalf, based on their experiences of your product and company.

(Click here to read our white paper on word-of-mouth marketing: 

It’s a collaborative effort. You create a new version with each customer and each experience they have with you. They bring their story (their needs, the solution they want, their expectations, their frustrations). And you bring your story (your employees, the solution you provide, your expertise, your partners). The two stories meld, or don’t, each time you two meet.
Here’s a list of some, not all, the things you can do to create word-of-mouth for your business. And do it consistently.

1. Survey your customers. Find out if your customers would recommend you to colleagues and friends and, if so what they would say. Find out what your customers like, and what they dislike, about you. Are you generating Net Promoters or Net Detractors? You should find that out before you create a word-of-mouth campaign that will accelerate the spread of your story.

2. Do more of what they like. Your survey will tell you why and when and where they recommend you to their friends and colleagues. Do more of that which inspires them to tell more. And stop doing what makes them unhappy.

3. Ask your employees. Create a similar survey for employees. That will tell you why and when and where they recommend you to their friends. Do more of the things that impress them and stop don’t the things that are demotivate them. Ask you employee about the tools and resources they need, and then find better tools and resources. Your employees write your brand story every day. Help me make it a best-seller.

4. Motivate your employees with incentives that matter to them.
Ask them what is meaningful—you may be surprised at what and how little it will cost, and how important that incentive is to their life. Then make it possible for them to achieve those incentives.

5. Use social media yourself. The operative word is yourself. Oh sure, it’s awkward and you may mistakes. There is, however, no message more unique and genuine than the voice of a CEO in their own blog, in their own writing. Consider writing your own blog, if time allows.

Or use Twitter. Join the millions of people who’ve looked like fools at least once in their life. It’s a party. And join them as they connect with millions of customers, prospects, partners, vendors, ideas, innovators solutions.

6. Know your community. What do they need? What solutions are they looking for? Find and deliver. Be a part of their lives.

These things, and more, form your story. Finish this list first. Then look at the story you’ve written. And if you consistently pursue and execute them, your story can be consistent.

Then see if you need outside help to accelerate the spread of your story through the mouths and communities of your customers. And employees.

There’s more, but this is a good start.

Let us know what you do to create word-of-mouth for your business.

Thanks for reading.

No comments:

Post a Comment