By Scott Mason
No other form of marketing can have the emotional impact of video.
Some business owners, however, consider video to be difficult to create: time-consuming and expensive. And they are sometimes disappointed with the amount of effort it takes to produce a video versus the amount of exposure and visibility that it actually receives.
In this blot post I’m going to provide 9 tips that will increase the probability of your video appearing high in a search engine list and being viewed by thousands of people.
1. Create compelling content
Before creating a video, think of what the online community will be interested in—making a video that is compelling to a niche audience will result in great organic growth. In my prior post I described seven different types of video (here's a link to that post: bit.ly/1VqdBMv). Think carefully about the one that will resonate best with your audience.
2. Optimize your content
Once your video has been completed think about what keywords you want your video to rank high for. Since Google owns YouTube, the search engine giant gives a lot of weight to videos posted on that property when compiling organic search lists.
3. Create a strong call-to-action
During the video editing process create a lower third graphic that is unobtrusive to the video content. Include the website URL that you’d like to promote as well as your logo and a phone number because this is ideal for driving traffic from the video to your company’s website.
Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website!
4. Upload your video to YouTube
YouTube is the second most popular search engine in the world—over one billion unique users view content on the site each month and more than six billion hours of video are watched every 30 days. Uploading your video to YouTube provide the possibility of content being seen by a huge global audience.
5. Share, share, share
Share your video across numerous blogs and social media channels. The more often your video is shared, the more visibility it will receive—as in link building, if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video.
6. The more interaction, the better
The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure. For example, if a video receives 20+ combined comments and “Likes” and also generates over 100 views, the more likely there will be spike in YouTube and organic search results.
7. Add a transcript to your YouTube videos
Most people are not aware that you can upload a transcript on YouTube—creating a word document based off of what the subject featured in the video is saying. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO “juice” for your video.
(Click here to learn more about creating YouTube transcripts: bit.ly/1KnJDkF.)
8. Seek subscribers
The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been recently uploaded. Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account—therefore, you can expose your content to wider audiences by subscribing to other channels that are interesting and actively participate in comment discussions.
9. Upload your videos to other networks
Although YouTube is certainly the best bet for obtaining online exposure for your video, properties such as DailyMotion, Vimeo and Break will also provide added exposure. (Sites like Vimeo cost money to sign-up for but, depending on your wants and needs for your video, it could very well be worth it.)
Okay, enough from me…
Now is a great time to get started with video marketing campaigns—with compelling content and good SEO exposure, this rich form of media will help you obtain more publicity. Happy story telling!
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