By Sharon Lee
Becoming a manager can be both a
positive and overwhelming experience—management is not easy and requires
a broad range of skills that take tie to acquire such as communication,
coaching and motivating. But everyone needs to start somewhere and
there some important steps that can make the transition a bit smoother.
Many
entrepreneurs find themselves becoming first-time managers when the
company they founded begins expanding. In this blog post I’m going to
provide some tips for new managers who want to start strong and thrive
as employee count grows.
1. Lead by example
Through
the good times and bad, who are people going to look to when they need
inspiration or an example for how to act? The answer is simple: you. You
are now the example that others need to follow. The values you
demonstrate, the way you handle adversity and ambiguity and the way you
persevere through the biggest challenges, is now considered the
measuring stick for how others will act and behave.
You
are going to need to be very mindful of your emotions and how you react
in certain situations. You are going to need to slow down, be patient
and develop an informed perspective, so you can lead in a way that
people will admire and model.
2. Stay in the trenches
Now
that you are a manager it doesn’t mean that you don’t have to do the
“dirty work” that helped your business succeed in the first place. It is
an endearing quality that your direct reports will respect when you are
willing to do any job at any time to help them move forward.
Keep
an eye on things day-to-day and when there is an opportunity to jump in
and help, grab the opportunity and run with it. At the end of the day
the success of the business is what matters and a culture where anyone,
including you, is willing to do whatever it takes to accomplish things
is a culture that will thrive and endure.
3. Understand the importance of delegation
You
are going to find early on that you want to be involved in everything
your team is working on. The challenge here is that you cannot be
everywhere at once. You need to create an environment where you are
actively relying on others to help carry projects. You will still be
informed, but you need to let others lead so they can grow their
abilities and perspective.
When you need someone to
step up and lead on your behalf, be clear on your expectations but also
stress to them how important the opportunity is for them personally.
When they know how important their role is they will feel even greater
ownership towards ensuring an optimal outcome and their contributions
will feel even more valuable.
4. Prioritize your one-on-one check-ins
Individual
time with your direct reports is critical towards their success and
overall career development. It is during this time that you need to keep
an honest watch on priorities, metrics, and any questions that might be
on their mind.
Set up the one-on-ones, so they happen
at a regular and predictable cadence. Block the time on your calendar
and do your best to respect this time.
5. Find a mentor
One
of the first steps you should take is to find a mentor that you can go
to when you have questions or need support. Find someone who has
excelled at being the type of manager you want to be; ideally someone
who has experience handling a diverse set of situations, so you can
understand first-hand the pros and cons for handling certain situations
certain ways.
Look outside your company, perhaps
someone you worked with in a previous job, and find out if they are
willing to provide guidance and feedback.
6. Be consistent
If
you constantly flip-flop on decisions or how you make decisions, your
team will start to lose trust in your ability to strategically lead. To
be a consistent leader you need to be a patient leader. Take your time.
Don’t respond to emails with irrational feedback. Don’t make a decision
in the moment just because people are pushing you to do so. Find outlets
that allow you to think through things. Write up emails and step away
before you send them. This can be very hard for people at every level
but sometimes the best thing you can do is just slow.
7. Know that relationships have changed
It’s
not unusual for an entrepreneur to build a team with people who they
have worked alongside in the past. Once you become their manager the
relationship changes and you need to be transparent about that—you can
never allow past relationships to cloud your business judgement.
You
may need to set clear ground rules early on. But be as transparent as
possible and if things feel weird, talk about it so you can collaborate
on a solution.
Management is an important part of any business but it takes time to develop the skills you need to be effective at it.
Be patient with yourself and believe in yourself.
Your rewards will come in time…
Friday, February 19, 2016
Friday, February 5, 2016
9 secrets of successful video marketing campaigns
By Scott Mason
No other form of marketing can have the emotional impact of video.
Some business owners, however, consider video to be difficult to create: time-consuming and expensive. And they are sometimes disappointed with the amount of effort it takes to produce a video versus the amount of exposure and visibility that it actually receives.
In this blot post I’m going to provide 9 tips that will increase the probability of your video appearing high in a search engine list and being viewed by thousands of people.
1. Create compelling content
Before creating a video, think of what the online community will be interested in—making a video that is compelling to a niche audience will result in great organic growth. In my prior post I described seven different types of video (here's a link to that post: bit.ly/1VqdBMv). Think carefully about the one that will resonate best with your audience.
2. Optimize your content
Once your video has been completed think about what keywords you want your video to rank high for. Since Google owns YouTube, the search engine giant gives a lot of weight to videos posted on that property when compiling organic search lists.
3. Create a strong call-to-action
During the video editing process create a lower third graphic that is unobtrusive to the video content. Include the website URL that you’d like to promote as well as your logo and a phone number because this is ideal for driving traffic from the video to your company’s website.
Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website!
4. Upload your video to YouTube
YouTube is the second most popular search engine in the world—over one billion unique users view content on the site each month and more than six billion hours of video are watched every 30 days. Uploading your video to YouTube provide the possibility of content being seen by a huge global audience.
5. Share, share, share
Share your video across numerous blogs and social media channels. The more often your video is shared, the more visibility it will receive—as in link building, if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video.
6. The more interaction, the better
The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure. For example, if a video receives 20+ combined comments and “Likes” and also generates over 100 views, the more likely there will be spike in YouTube and organic search results.
7. Add a transcript to your YouTube videos
Most people are not aware that you can upload a transcript on YouTube—creating a word document based off of what the subject featured in the video is saying. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO “juice” for your video.
(Click here to learn more about creating YouTube transcripts: bit.ly/1KnJDkF.)
8. Seek subscribers
The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been recently uploaded. Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account—therefore, you can expose your content to wider audiences by subscribing to other channels that are interesting and actively participate in comment discussions.
9. Upload your videos to other networks
Although YouTube is certainly the best bet for obtaining online exposure for your video, properties such as DailyMotion, Vimeo and Break will also provide added exposure. (Sites like Vimeo cost money to sign-up for but, depending on your wants and needs for your video, it could very well be worth it.)
Okay, enough from me…
Now is a great time to get started with video marketing campaigns—with compelling content and good SEO exposure, this rich form of media will help you obtain more publicity. Happy story telling!
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